Social media marketing is here to stay. In fact, millions of businesses have grown their sales exponentially using social media. Any page, product or video can easily go viral, which can result in a spike of visitors to the website of any company. While every business owner should use social media, some do not. This is a mistake, simple because it is a great way for customers and a business to communicate their needs to the other party. If you haven’t jumped on the social media bandwagon yet, that’s ok. Here are five tips for anyone who wants to use social media for their business.
Remember, more and more people now look for the Facebook page of a business before a website. The owner of the site needs to fill out all of the information that a customer may need. This may include a phone number, hours, and any other pertinent information for clients to either get a hold of you or place an order. Often, if a customer doesn’t find the info they need in a few seconds, they’ll move onto another business. This is especially true for consumers who aren’t as concerned with price, reputation or other specifics. They simply need help now. It should take less than an hour to set up a Facebook page, and it will pay off in the long run countless times.
A lot of businesses make a great page, but fail to communicate with their customers. Remember, the whole world can see a social media page. If a customer comments on your wall, whether it is a bad or good comment, it is crucial to respond quickly. Depending on the business size, you can approach communication in a couple of ways. For a large company, it may be prudent to have someone constantly on social media. For a smaller or self run business, try and at least check your social media pages on a daily basis.
One of the greatest benefits of social networking is the free traffic. If the owner of a business posts relevant and interesting posts, they will likely see a surge in traffic. Install tracking codes on your website to see the traffic source though. You’ll also be able to see what traffic converts into customers. In doing so, you will be able to tweak your social media campaigns appropriately and make even more money.
Anyone with a social media page should have incentives for their customers. One way to have an incentive is a monthly drawing for Facebook or Twitter followers. This will get people interested in following your business on social media. It does not have to be a huge prize, something simple that people will enjoy will suffice. If you have a brick and mortar location, inform your customers of the contest. Remember you want to get as many legitimate followers as possible.
Never post or reach out too often. Some businesses make the mistake of posting multiple times a day and/or spamming inboxes with messages all day. It depends on the industry and customer base of course, but you should usually post less than once a day, at most – aim for twice a week. Users will become bored and think of your business as gimmicky if you’re constantly spamming the walls of your fans on Facebook.
[quote style=”boxed”]Ned Vincent writes about marketing and social media. His recent work is included in the MBA in Marketing Guide.[/quote]