The number of real estate professionals with websites is rapidly increasing. However, this is making it difficult for some to benefit from their websites. Most of them get websites and expect them to start yielding lots of leads and money without spending any time or effort. This is a misconception that leads to disappointment. Your real estate broker website needs to have visitors to see positive financial results. Real estate website traffic translates to more leads and sales, which further translate to more money. Below are some ways on how to generate web traffic and leads to real estate agent websites:
Real estate related content is key
If you want to consistently improve web traffic to your real estate related website, it’s essential to continue offering new and fresh content. You need to look for many interesting topics to write or create endless videos. Some of these topics include mortgage tips, home maintenance tips, home buyer and seller tips, real estate market analysis, etc. Keep in mind that the new content you’re creating will bring in more visitors. Therefore, ensure that you create epic content that takes a short time. Epic content is usually found at the top of most search engine results and gives information about a certain topic.
Use social media
Social media provides a good platform for building traffic to a real estate website. Provided that you use social media correctly, you’ll end up getting a huge amount of targeted real estate traffic to your website. Due to the huge number of different social media platforms, you can select how to present your content and site. For instance, Facebook is a platform that has many people today. You can easily get your content and website in front of people. You’ll not only reach to potential sellers and buyers in your locality but also some real estate experts. Twitter is another good social media platform to help you generate web traffic and leads to your real estate website. Other helpful social media platforms include Twitter, LinkedIn, and Pinterest.
Consider Search Engine Optimization (SEO)
Most real estate professionals tend to be scared of the term search engine optimization. SEO isn’t complicated as many may think. It’s a common way of getting more visitors to your site. However, before you even start focusing on it, you need to understand what it is, its impact on your real estate related website, and how to improve it.
In simple terms, SEO usually determines the position of your website in search engine results. Having a website without SEO won’t show up on search engines like Google, which results in low traffic. Therefore, it’s essential to keep SEO in mind when creating fresh content for your site. You should also be keen not to focus on SEO alone to prevent creating poor content or content that will penalize your site. To create content that is SEO friendly, you need to focus on keyword percentage, keyword placement, external linking, internal linking, etc.
Creating video content is a great way of forming engagement and conversion. Creating hundreds of videos and posting them everywhere will lead to a lot of growth. This shouldn’t be something hard to do. All you need to do is to take the most popular real estate blogs and turn them into short videos that will attract a lot of audiences. Ensure you have a YouTube channel and a Facebook page to blast your content. Additionally, you can retarget specific people on your real estate site using Facebook Pixels.
Improving the backlink portfolio
The amount of quality backlinks a site has is a major factor in search engine result placement (SERPs). Backlinks are links from external websites back to pages on your site. Therefore, the stronger the backlinks portfolio, the higher the chances of your website ranking higher in the search engine result placement. The higher the ranking of your website in SERPs, the higher the number of visitors to your site. It’s therefore essential to improve your backlink portfolio if you want to get more traffic to your real estate related site.
Use local real estate keyword phrases
Studies show that at least 69% of home buyers start their online search with local keyword phrases such as ‘New York realtor’. However, most realtors offer services to multiple areas or regions. Therefore, when you start a real estate website, it’s essential to focus on a certain city where you do business. Also, ensure you optimize your real estate broker website for search terms including [City] homes for sale, [City] real estate, [City] real estate agent, [City] home listings, etc. The more targeted your real estate website is, the better. You’ll receive a lot of web traffic and real estate leads since it will be easier for people to find your website upon searching any of your targeted local keyword phrases.
Ensure your site is mobile friendly
Recent studies show that most people use their mobile devices when searching for different deals, including real estate deals. Statistics show that at least 89% of new home buyers use their mobile devices throughout the entire home buying process. This is because of majorly the portability of these devices. It’s very easy and convenient to use a mobile device while at work, at home, while in a queue or even at a restaurant. Most home buyers will use their phones to visit real estate sites to read reviews, make comparisons on prices and features, get directions to the property, contact a broker, and get the general home information. Due to this, it’s essential to focus on making your real estate website mobile friendly to increase real estate traffic and leads.
In conclusion, these are some of the top ways on how to generate web traffic and leads to your real estate website. You should also create a landing page for reviews. This is because testimonials are an effective way of converting your real estate traffic into leads. Ensure you highlight all testimonials and reviews in your real estate related website.