At one point or another a lot of internet marketers reach a fork in the road in their marketing efforts by asking the question: Which way is finer for me to bring on more website traffic, paid or free website traffic? Many would argue that there’s no need to pay for traffic just as long you’re offering value to your audience and the free website traffic will come while another party would say the complete diametrical, and a third group saying why bound yourself to just one form of website traffic? Even so, when it comes to website traffic there is no one way that is considered right or wrong.
Paid traffic is great and chose by many marketers because it is a targeted group of people looking for what the marketer is offering. Prepaid traffic also (big favorite) produce quick results while allowing the marketer to be a lead manager versus a lead generator. If you are looking to convert traffic at a faster pace, paid advertising may be for you.
Free website traffic
…is great for bringing forth quality traffic because of the way traffic is built, which when done appropriately, is more personalise. Being more personal or going through personal branding helps in constructing a kinship with your audience and step-ups the know, like, and trust factor so that they’d be willing to spend money with you. Nevertheless, this form of free website traffic takes time to build material results but, the results would more long term versus a paid advertisement. E.g., some sources of free website traffic (such as video marketing, article marketing, blogging, and web 2.0) when use can post your work for long periods of time and may produce good organic search engine optimization results, to where your work has the potential to be posted on the first page of a search engine for a long time compared to most paid traffic, which stops when you stop paying for it, been punished, or just discontinued for whatever reason.
There’s really is no perfect answer or single reply. Free website traffic and paid website traffic have their pros and cons. Consider which set of advantages and disadvantages that you are willing to handle. If you are an impatient person, for example, producing free website traffic may not be for you, unless you have zero dollars for a budget. If someone else was looking for massive results, they may prefer to apply both techniques. Another person may require long term results and traffic, therefore may want to focus on generating leads for free.
Some trial and error will likely be involved before realising what is working best for you. Whatever worked good for someone else may not really be working for you, for various processes work best for different people. Nevertheless, regardless of whatever you decide to do, once you find a method(s) that is really working for you stick with it.
Two Big Advantages of Paid Website Traffic
- Paid website traffic generation methods are faster in delivering the results as far as traffic volume is concerned, compared to free website traffic methods. The traffic flows in stealthily in the free methods. But with paid techniques, the traffic is instant and one doesn’t have to spend a lot as it comes at very highly affordable rates.
- Paid traffic from expired domains is found to be very efficient, compared to free website traffic, in bringing in tons of targeted visitors in terms of conversions and sales. Through this strategy, one could divert traffic that comes to these extremely ranked websites or expired domains in the search results for the apt keyword that is there in your website too. Your investment won’t go worthless for you, if are trying to get website traffic from an already established company.