A lot of people focus on creating content on their website in order to build on an audience platform and generate more traffic. Most of these people usually give up simply because they do not get what they need.
Any serious blogger out there who is serious about creating content should also be serious about driving traffic to the website.
Social media platform is another source of getting top quality traffic to your site apart from organic search result traffic. The building of social media traffic is not a walk in the park since it requires a lot of strategic planning.
Getting top quality social media engagement can result in a lot of headaches especially if you have a limited budget for paid advertising. You will be expected to be smarter in that particular case but you should note that paid social media advertising can result in a lot of traffic.
Social media platforms have of late become the main source of quality traffic in the blogging industry and it has been adopted by many search engine optimization companies as a marketing tool.
You should, therefore, invest more in your social media in case you wish to read more out of it.
There are a lot of social media platforms that can drive quality traffic on your site. These platforms include Facebook, Twitter, Snap Chat, Google Plus, Reddit, Tumblr, Pinterest, LinkedIn, and among many others. It is now upon you to think where you can build a strong audience relationship.
How to Increase Social Media Traffic
Here are some of the top eight ways to generate more social media traffic for your website. These ways include:
1. Develop Social Media Friendly Website
As we always believe that the quality of the content is the king and I may also add that the structure of the website is the queen. The general structure of your website plays a vital role in terms of sharing the content.
Develop a website that is more appealing to thefollowers and well optimized with short URL so that it can be easy to share out. You will be able to manage your followers with ease since short URLs are easily shareable.
Sharing of your website content can be made easier by including a widget on the site that contains different types of social media platforms. The widget will help to increase the number of followers and in the long run increases traffic on your website.
2. Use Top Performing Content
Not all content generated on the website can result in more traffic via social media. You will be expected to use some tools integrated into your Google analytics to help identify the content that brings more traffic through the social media.
Optimize the page of that content in order to make it more engaging by including related internal links. Users will be forced to click on the links in order to learn more about a particular topic related to the one provided.
It will increase the time spent on the website and the Google bots will consider that it provides top quality information. In the long run, it will rise up to the first page of the Google and you will be able to get both organic traffic and social media traffic.
3. Create Quality Content
Content is always the king of any website. If you want to generate more traffic from the social media then create content that is worth sharing by your followers.
Most social media users like appealing and funny content. Interesting content is likely to garn you huge amount of social media traffic.
4. Short and Concise Content
The attention of many social media users is usually minimal and it is advisable to provide simple and clear content in order to capture their attention. Most social media users have no time to read a very long content on the platform. Therefore, focus on the short length and try to make the content so interesting.
5. Use Images for Engagement
Content that has a lot of visual images is usually appealing to many social media users and you are likely to have a lot of engagement. Therefore, always ensure your content has a lot of visual images and videos in order to attract more users.
6. Use Conversion Keywords
There are certain keywords that can result in a lot of conversions through social media platforms. These keywords usually have the high percentage of CTR and in the process, they may increase your exposure. It is therefore recommended to use such types of keywords in driving more traffic to your site.
7. Use Hashtags
The inclusion of hashtags on your roundup posts usually helps to reach new audience apart from your followers on the social media. They tend to increase a lot of discussions, chats, and comments. Therefore, the use of hashtags on social media will help to drive more traffic to your website.
8. Engage with Audience
Learn to interact with your followers on the social media by commenting on their posts and having a consistent chat with them. Therefore, anytime you share your
content, they are likely to read through and even comment. In the process, your site is likely to earn a lot of quality traffic.
A lot of tweaks and hard work on the social media platforms can drive quality traffic as well as increase conversion rate on the website. Work on your onsite SEO and pay a lot of attention to various content pages so that you can be able to know which post brings a lot of traffic via social media.
If you put all the considerations in order, you will be assured of high streaming of quality traffic to your site throughout via social media platform.