Google Adsense or Goggle Adsens?

Funny enough, I was checking Google’s Keyword Tool the other day and noticed that lots of people are searching for “adsens“, not “adsense”. Clearly misspelled keywords, but it turns out that there are 110.000 Global Monthly Searches for “adsens“, but only 5,400 Local (US) Searches for “adsens” and the competition is also low:

misspelled keywords

Can You Use Misspelled Keywords To Generate Web Traffic?

Yes, If you set up a Pay-Per-Click (PPC) you can take advantage of misspelled keywords. Let’s say you are paying for the keyword “ice cream” it would stand to reason that the most common misspelling of this keyword phrase is “ice craem”. Put that in your keyword list and you will see that there are around 1.000 Global Searches for this phrase. Surprisingly, including misspellings in current PPC campaigns is not always done and this can cause an advertiser to miss out on 100s, if not 1000s, of extra click-thrus monthly.

As many clicks from misspellings cost but a fraction of what the correctly spelled word could cost, adding these variations into any PPC keyword list can have a strong, immediate result for your online marketing efforts.

You can also buy misspelled domain names and redirect them back to your actual site or send the traffic to an affiliate offer. We could for instance purchase the misspelled domain  “” and set up a redirect script that reroutes the user to our actual site. This is quality traffic, because only someone who is looking for our site would misspell it like that.

Note: Google has changed the way it displays search results for misspellings. They now show “Did you mean:” with a link to the correct search query and its top 2 results.

Several people don’t use search engines but drop a line directly into the search window, mostly in cases of brand names like Twitter, Facebook or Amazon. If you would be the owner of a mispelled domain, for instance “” or “” you would get a high daily web traffic just from people who wanted to visit the homepage of Amazon.

As you can see, one misspelling had a different ending in the domain (.co), the other one a misspelling in the name itself. If you have a domain like this, you could easily made a redirect to the correct homepage, but with your affiliate link. So all these visitors would come recommended by you and you could make a good commission on the things people bought. To make this forwarding you just have to activate a permanent forwarding (301 forwarding) at you domain company.

Content creation

When creating content for your website, be sure to use the misspelled keywords in a natural way. Avoid keyword stuffing, which is the practice of overusing keywords in your content in an attempt to improve your website’s ranking in search engine results pages (SERPs).

Instead, focus on creating high-quality content that is informative and engaging. This will help to attract visitors to your website and encourage them to stay on your site for longer.

Tracking and analysis

It is important to track and analyze your website’s traffic so that you can see how well your misspelled keyword strategy is working. You can use Google Analytics to track your website’s traffic and identify the keywords that are driving traffic to your website.

By tracking your website’s traffic, you can see which misspelled keywords are generating the most traffic and which ones are not. You can then adjust your strategy accordingly.

Typos And Pet Care

For example, if you have a website about pet care, you might want to optimize for the misspelled keywords “dog suply” and “cat food.” A lot of people misspell these words, so if your website shows up in the search results for those misspelled keywords, you can get more traffic from those searches.

Another way that misspellings can lead to more web traffic is through brand awareness. If people see your brand name misspelled in different places online, it can actually help to increase brand awareness. This is because people are more likely to remember a brand that they have seen multiple times, even if it is misspelled.

For example, if someone sees your brand name misspelled in a social media post, they may be more likely to search for it correctly later on. This can lead to more web traffic for your website.

Don’t Optimize For Misspellings

Optimizing a website for misspelled words can drive traffic to the site through SEO. However, this strategy is not as effective as it used to be, as search engines have become better at recognizing misspellings and suggesting the correct spelling

Misspelling can also negatively affect a website’s image and reputation, as it can make the site appear unprofessional and careless, leading to a loss of potential customers and clients.

Additionally, bad grammar and spelling mistakes on a website can affect SEO, as search engines won’t be able to recognize misspelled keywords, and visitors are less likely to spend time on the site, leading to a higher bounce rate and lower rankings.


However, it is important to use misspellings strategically. If you overuse misspellings, it can make your website look unprofessional and can actually hurt your brand reputation.

Here are some tips for using misspellings strategically to increase web traffic:

  • Only use misspellings in keywords that are relevant to your website.
  • Use misspellings in places where people are likely to make typos, such as in search queries and social media posts.
  • Do not overuse misspellings.

Overall, misspellings can be a useful tool for increasing web traffic, but they should be used strategically and in moderation.

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