Weight loss is one of the most competitive and diversified niches today. However, it’s also one of the most profitable, and keywords such as “lose weight” or “shed extra pounds” are some of the most targeted by marketers online. But as profitable as the weight loss industry is, not everybody who starts off in this niche has the knowledge or resources to effectively promote their own products and generate weight loss niche traffic in order to tap into the ever-growing market.
Table of Content
- The Key to Growing Weight Loss Niche Traffic
- Target Your Audience on a Personal Level
- Identify a Specific Market
- Understand Your Niche
- How to Drive Traffic to Your Weight Loss Website
- Study the Source of Traffic
- Make Money by Generating Weight Loss Niche Traffic
- What Other Ways Can You Build Weight Loss Niche Traffic
Whatever type of niche marketing segment you’re involved in, the key to success lies with the product and the caliber of people who access your content. The good news is, weight loss naturally links with the fitness industry and both are dense and broad sub-niches of body health, and there are literally dozens of subcategories that you can target. Let’s take a look at some of the more developed subcategories of weight loss:
- Weight loss for moms
- Weight loss for diabetics
- Weight loss for seniors
- Weight loss for working professionals
- Weight loss for men
- Weight loss for pregnant women, etc.
While weight loss is closely linked to fitness, it should be noted that losing weight is not always about running, jogging or lifting weights. A large number of people are busy maintaining a daily schedule and don’t have time to break sweat at the gym 5 days a week; and for these, you can choose to target and address their problems on a personal level, while offering specialized services or products to solve an existing problem. Clearly there are tons of sub-niches that you could target in the weight loss market, and it’s an evergreen topic because people will always be looking for ways to lose weight and get in better shape. The key is to identify a particular group of people that want to make life changes in order to attain a specific goal (e.g., lose weight for health reasons or to attend an event such as wedding, reunion, prom, etc.). There’s always going to be a group of people focused on improving their bodies; and the best way to approach them is through a personalized, custom tailed problem-solution angle.
New markets are always opening up, and in the health and fitness markets three particular industries are dominating the discussions; the paleo diet, the gluten-free diet, and CrossFit. Over the past few years these three weight loss solutions have garnered a significant following online with millions of people strictly following and advocating their own dogma, relating to their fitness solution of choice. Everyone is a potential target for the weight loss and fitness markets. Overweight people want to lose weight, thin people want to gain more muscle, healthy people want a way to keep their families healthy, and strong people want to be healthier. Even the few people who are already healthy, happy, and fit didn’t end up that way by accident, so they are constantly looking for newer ways to improve their bodies and stay fit. Determine your area of focus. Is it kids, grow ups, men, women, seniors, stay at home moms, etc.? Start by focusing on one particular group so that you can move to the next stage, which is to provide solutions and to reach them by generating weight loss niche traffic.
Before you proceed to the next part, you have another assignment, which is to Understand Your Niche. Who are you building your website for? You have to understand and prepare to cope with the competitions that lie ahead and your audience needs to see that you understand the problems they face, and what got them into these problems in the first place. In truth, people can leave with the pain of being overweight for a long time but they find the symptoms to be the most frightful. In a weight loss niche, point out the symptoms of being overweight including gluttony, low sexual energy, vision problems, embarrassment from friends, and the diseases that are caused by being overweight.
There are three main ways to build traffic on your website:
- Search engine traffic
- Social media traffic
- Paid traffic solutions
Paid traffic tends to be expensive especially when you’re just starting out, and social media traffic doesn’t yield a high ROI based on the time you spend building it. The most reliable source of traffic for your website should be the big three: Google Bing, and Yahoo. But in order to receive any meaningful traffic from search engines, you need to be producing meaningful content on your website. The trick to producing impactful content is to know what people are searching for.
The best organic traffic comes from Google. But remember in order to get anything from Google you have to engage readers. It’s not enough to build a blog that solves a particular problem in your niche; you have to make sure you can engage with your readers, and this means your content should move them to comment, share, and bookmark your posts. Engagement is the way to go. A few years ago you could get away with average content just by establishing thousands of backlinks. But while links are still important, they don’t drive traffic as they did. Right now quality external links are more beneficial in the long run as opposed to having countless backlinks that have no value.
There are many ways to earn money in this niche market, but for now let’s look at some of the broader sources of real traffic (traffic that converts). While we understand that good content is the key to gaining traction with search engines, we’re going to explore several ways that you can get generate weight loss niche traffic.
YouTube channels are effective because they are visual, and people are intrinsically pulled toward visual stimuli. Are you comfortable in front of a camera? If so, then you must try YouTube. Video platform has its challenges and people online are not always supportive, so you will need to have a thick skin as you delve into it. You can act as a private trainer or just use your YouTube channel to address your audience on a more personal level, while offering tricks and solutions to weight loss. Before and after images may be useful as well.
There are several ways to approach this: You can do this by reviewing products that you’ve tried and proven to be effective. Having used the product, you can then give your opinion and encourage people to follow your recommendation and purchase it. Another option is to create a discussion group centered on a product or service. You can then compare other products or services and allow the buyer to decide which one to buy. There’s no need to give hard opinions here because the buyer decides which product or service is better suited for their needs.
This is another potential source of revenue for your website. Many websites incorporate sponsored content because they have thousands of visitors every day, and you can do it too. A company that wants to advertise with you will have to write a post to support their product or service, or pay a fee to have a post written for them. For example, you could write a post about “Top 5 Ways to Reduce Fat This Holiday Season” and it could be sponsored by David Barton Gym or some other brand. Although you won’t be directly promoting their product, just because your visitors will read the article, their brand will get more exposure, and they have to pay for the service.
This is relatively easy: you simply write articles for your website and place ads that earn money per click. The articles will draw traffic, and the ads will get earn money as visitors click them. The only challenge with this method is you need to pull in large amounts of traffic in order to earn good money from the ads.
Write an e-Book
This is perhaps one of the most straightforward ways to get your own product onto the market. Do you have expert knowledge on a particular field of weight loss and fitness? You can use this information to create a useful tool for your readers and select an advertising platform such as Amazon Kindle or Clickbank, or use your own website. You can write on any subject dealing with weight loss, and it doesn’t even have to be unique. There’s really no need to recreate the wheel in this type of niche: you can have a successful product by following a proven formula. Part of building that formula is creating a website and driving significant traffic to that website. An e-Book can generate income for years, especially if you select good affiliates to market the product for you.
How to Write Strong Traffic-Driving Content
In order to get good traffic to your website the content has to be well structured and of high quality. Most of the keywords in this niche are already optimized by established marketers who got into this niche early. However you can still design your own keyword strategy based on interactions with your audience. Take time to know your readers and identify their pains, desperations, enthusiasm, etc., and center your content on this information. Gather more information by reading the comments section and participating in discussions and once you feel that you know your readers and what they want, go on and weave it into your content.
Build Quality Links
Being relevant and focused is one of the main factors for being featured in Google rankings. If you have a new blog, then you may initially struggle to build backlinks on CNN, or Problogger; however you can start by writing on niche blogs. Search Google for your main keywords and contact the top ten blog owners to write for them. You might get turned down but don’t relent. If you can manage to publish at least 10 guest posts in your weight loss sub-niche related to 10 blogs in one week, this can automatically result in higher ranking for your own product pages within the first 90 days. Remember to link from niche blogs using a variation of your main keyword. For example, if your main keyword is “Weight Loss Program for Women”, and you’re linking from a third party weight loss program network, you can use “Weight Loss Programs” as your anchor text to link back to a page on your own blog.
- Banner advertising: Check out websites that offer this services and visit forums that relate to your niche and request banner advertising.
- Solo ad: Does you product convert? If so then you can organize a small solo add to gather data. Also if you have opt-ins and can show a minimum of 2 sales for 100 people then you can scale it up with banner ads and PPC.
- You can also get traffic from direct CPV particularly if you have a small budget.
- Design headlines, bullet points, and make sure to include a strong CTA.
- When you target blog, PPC, SEO, YouTube, and social media, there’s bound to be significant traffic coming through – unless other elements of your product or website have been overlooked.
- Keep in mind your squeeze page copy needs to target the needs of one market niche so there is a need to be specific. For example, anybody looking for “weight loss” cannot be directed to a “bodybuilding” product, as these are different subsets of a broader market.
If you have a specific product that helped you with your weight loss, you could benefit from cultivating a relationship with that company. Contact them to explain how successful you have been using their product and keep them posted on your progress. Once you’ve established a relationship, you may be able to leverage their audience for exposure. There is no right or wrong way to market your products online. The goal is to get to as many people as possible to convert. Find what works for you and work to develop your own methods to maximize exposure.