Why Get Highly Targeted Buyer Traffic
When it comes to building up your customer base, getting more highly targeted buyer traffic is a must. However, you do not want just anyone to visit your site, but instead you want highly targeted buyer traffic for a number of reasons. After all, the more people who visit that are genuinely interested in what you have to offer will boost your sales. But the trick is being able to increase the web traffic to your site that has the right kind of visitors.
The first step will be to identify those who are buying your products and targeting the largest group. For example, if your product mostly appeals to men between the ages of 35 to 49 and live on the coast, then that is the group you want to go after. Remember, you are not leaving out others who are interested in your products. You are simply directing your marketing efforts to reach the most likely buyer while still maintaining enough room for anyone else who wants to buy. By not targeting any specific group you are not going after anyone which makes it harder to increase your web traffic.
Once you know basically who to go after, the next step is using tried and true methods to actually bring them to your website.
Search Engine Optimization (SEO)
Arguably the best known technique for pulling in highly targeted buyer traffic and one that is still the preeminent means of reaching new buyers, SEO has been quite dominant over the past several years and for good reason. SEO is fairly straightforward, simple to implement, require relatively little cash expenditure depending on the method you use, and it builds upon itself so that over time.
Of course, SEO is a great way to get targeted traffic because you choose the keywords that reflect the interest of the person searching for information about products that you happen to carry. It is fair to say that over the years SEO has changed considerably in terms of its use and application, particularly within Google. Today, there are other effective methods which you can use alongside SEO or independently depending on the audience you are trying to reach.
Arguably the biggest trend today, content marketing relies upon the quality of the articles and posts that you produce. This form of marketing works very well with SEO and it not only draws in potential new customers, but it really helps keep established customers so that you can generate repeat business. If you can generate good, informative content on a regular basis, then there are a number of ways you can use content marketing to your advantage.
- Guest Post: Write on someone else’s blog or site and start pulling in the business.
- Video Marketing: This includes “how-to” videos and other informative content
- Slide Presentations
- Comments on blogs, social media sites, and the like
Interestingly enough, commenting on blogs is not dead, but actually a pretty good way to reach new potential customers. Social media sites have not fully replaced blogs as of this point and there are still many that have large audiences that you can tap for your business. This means choosing blogs that are in your industry so that you are reaching the right type of customer to increase your web traffic.
It is true that social media is the dominant force on the web with well over a billion accounts spread among several sites with Facebook being the most prevalent. What makes social media sites so important is their ability to make your content to potentially go viral and reach millions of viewers which will definitely have a powerful impact on your website. However, this is not quite as targeted and the content that goes viral needs to be well directed to your industry.
Another popular method of generating targeted traffic is building up your reputation with professional or highly acclaimed bloggers in your industry. You can start by offering your comments and building up from there. If you offer good insight that is concise and interesting, you can develop a relationship with a pro blogger that all works for free. You can even ask them to post on your site and create a network that helps bring the right type of traffic to your site.
It’s amazing how relatively few people think about going offline with their marketing efforts, but it can really pay off if you want to get highly targeted traffic for your website. Depending on your industry, you can attend seminars, functions, and other events that are within your industry so that you can spread the word about your website. There are trade shows and many other functions that can really have a powerful impact on your web traffic without having to spend a great deal of money.
Another powerful way to gain highly targeted buyer traffic to your site is simply by building up leads. One of the most popular methods is giving away something good for free in exchange for their email address. Once they have taken your free information, you follow-up at a later point with another offer which helps build up repeat customers for your online business. While this method is more in line with building repeat customers, it still is one that develops the right type of traffic that makes purchases from your company.
You can use any or all of these methods to build up highly targeted buyer traffic to your site and reap the rewards. All of these methods will take patience on your part as it takes time to build up your customer base. However, if you plan for the long term this will pay off considerably as you reach out to a specific group of people who are most likely interested in your products. The more research you do, the better off your marketing efforts will be. The best part is that it does not take much money to get started which reduces expenditures so that you keep more of your profit.