How To Get Highly Targeted Buyer Traffic

Why Get Highly Targeted Buyer Traffic

When it comes to building up your customer base, getting more highly targeted buyer traffic is a must. However, you do not want just anyone to visit your site, but instead you want highly targeted buyer traffic for a number of reasons. After all, the more people who visit that are genuinely interested in what you have to offer will boost your sales. But the trick is being able to increase the web traffic to your site that has the right kind of visitors.

The first step will be to identify those who are buying your products and targeting the largest group. For example, if your product mostly appeals to men between the ages of 35 to 49 and live on the coast, then that is the group you want to go after. Remember, you are not leaving out others who are interested in your products. You are simply directing your marketing efforts to reach the most likely buyer while still maintaining enough room for anyone else who wants to buy. By not targeting any specific group you are not going after anyone which makes it harder to increase your web traffic.

Once you know basically who to go after, the next step is using tried and true methods to actually bring them to your website.

Search Engine Optimization (SEO)

Arguably the best known technique for pulling in highly targeted buyer traffic and one that is still the preeminent means of reaching new buyers, SEO has been quite dominant over the past several years and for good reason. SEO is fairly straightforward, simple to implement, require relatively little cash expenditure depending on the method you use, and it builds upon itself so that over time.

Of course, SEO is a great way to get targeted traffic because you choose the keywords that reflect the interest of the person searching for information about products that you happen to carry. It is fair to say that over the years SEO has changed considerably in terms of its use and application, particularly within Google. Today, there are other effective methods which you can use alongside SEO or independently depending on the audience you are trying to reach.

Keyword Research:

Identify and use keywords that your potential customers are searching for. Focus on long-tail keywords specific to your products.

Long-tail keywords are specific, longer phrases that potential customers are likely to use when they’re closer to making a purchase or when using voice search. Unlike short, broad keywords (e.g., “shoes”), long-tail keywords are more detailed and often consist of three or more words (e.g., “women’s waterproof hiking boots”).

Long-tail keywords tend to have lower search volume. Fewer people search for these specific terms, but those who do are more likely to convert because their searches are more targeted. Because they are more specific, there’s less competition among businesses trying to rank for them.

The specificity of these keywords often indicates that the searcher knows exactly what they want, making them more likely to convert into a customer.

How to Use Long Tail Keywords and Get Targeted Buyer Traffic

Use long-tail keywords in product titles, descriptions, and meta tags to attract searchers who know what they’re looking for. Create blog posts around specific long-tail keywords. For example, if you sell organic skincare products, a blog post titled “How to Choose the Best Organic Skincare Products for Sensitive Skin” could target a long-tail keyword.

You can also write detailed FAQ sections and how-to guides that address long-tail queries. This not only helps with SEO but also builds trust by providing valuable information to potential customers.

What about voice search? Many long-tail keywords align with how people speak when using voice search (e.g., “Where can I buy gluten-free bread near me?”). Optimize your content for these types of conversational queries to capture voice search traffic.

On-Page SEO:

Optimize product descriptions, meta titles, and tags to include relevant keywords.

On-page SEO refers to optimizing individual pages on your website to rank higher in search engines and attract more relevant traffic. Here are some examples of how to do on-page SEO effectively:

Optimize Title Tags

Example: If you have an online store selling organic skincare products, a good title tag could be: “Organic Skincare Products | Natural Beauty Solutions | [Your Brand Name]”

For best practices, include the main keyword at the beginning of the title, keep it under 60 characters to ensure it displays fully in search results, and make it compelling to encourage clicks.

Craft Engaging Meta Descriptions

Example: “Discover our range of organic skincare products made from natural ingredients. Perfect for sensitive skin, cruelty-free, and eco-friendly. Shop now for healthy, glowing skin!”

For best practice use the primary keyword naturally, keep it between 150-160 characters, and include a clear call to action (e.g., “Shop now,” “Learn more”).

Use Header Tags (H1, H2, H3) Appropriately

Example: For a blog post about baking gluten-free bread:

• H1: “How to Bake Perfect Gluten-Free Bread at Home”
• H2: “Ingredients You’ll Need”
• H3: “Choosing the Right Gluten-Free Flour”

For best practices, the H1 tag should include the main keyword and clearly state the topic of the page, use H2 and H3 tags to break up content and include related keywords, and organize content logically to improve readability.

Blogging

Create valuable content related to your niche to attract organic traffic through search engines. Create blog posts around specific long-tail keywords. For example, if you sell organic skincare products, a blog post titled “How to Choose the Best Organic Skincare Products for Sensitive Skin” could target a long-tail keyword.

Content Marketing

Arguably the biggest trend today, content marketing relies upon the quality of the articles and posts that you produce. This form of marketing works very well with SEO and it not only draws in potential new customers, but it really helps keep established customers so that you can generate repeat business. If you can generate good, informative content on a regular basis, then there are a number of ways you can use content marketing to your advantage.

• Guest Post: Write on someone else’s blog or site and start pulling in the business.
• Infographics
• Video Marketing: This includes “how-to” videos and other informative content
• Slide Presentations
• Comments on blogs, social media sites, and the like

Interestingly enough, commenting on blogs is not dead, but actually a pretty good way to reach new potential customers. Social media sites have not fully replaced blogs as of this point and there are still many that have large audiences that you can tap for your business. This means choosing blogs that are in your industry so that you are reaching the right type of customer to increase your web traffic.

Social Media

It is true that social media is the dominant force on the web with well over a billion accounts spread among several sites with Facebook being the most prevalent. What makes social media sites so important is their ability to make your content to potentially go viral and reach millions of viewers which will definitely have a powerful impact on your website. However, this is not quite as targeted and the content that goes viral needs to be well directed to your industry.

Network

Another popular method of generating targeted traffic is building up your reputation with professional or highly acclaimed bloggers in your industry. You can start by offering your comments and building up from there. If you offer good insight that is concise and interesting, you can develop a relationship with a pro blogger that all works for free. You can even ask them to post on your site and create a network that helps bring the right type of traffic to your site.

Going Offline

It’s amazing how relatively few people think about going offline with their marketing efforts, but it can really pay off if you want to get highly targeted traffic for your website. Depending on your industry, you can attend seminars, functions, and other events that are within your industry so that you can spread the word about your website. There are trade shows and many other functions that can really have a powerful impact on your web traffic without having to spend a great deal of money.

Build Leads

Another powerful way to gain highly targeted buyer traffic to your site is simply by building up leads. One of the most popular methods is giving away something good for free in exchange for their email address. Once they have taken your free information, you follow-up at a later point with another offer which helps build up repeat customers for your online business. While this method is more in line with building repeat customers, it still is one that develops the right type of traffic that makes purchases from your company.

Use Affiliate Marketing

Create an Affiliate Program and offer commissions to affiliates who promote your products. This can help you reach new audiences and drive targeted traffic to your store. If you partner with Bloggers and Review Sites, you can collaborate with content creators who can write reviews or feature your products, driving their followers to your shop.

You can use any or all of these methods to build up highly targeted buyer traffic to your site and reap the rewards. All of these methods will take patience on your part as it takes time to build up your customer base. However, if you plan for the long term this will pay off considerably as you reach out to a specific group of people who are most likely interested in your products. The more research you do, the better off your marketing efforts will be. The best part is that it does not take much money to get started which reduces expenditures so that you keep more of your profit.