Blogs (short for ‘weblogs’) aren’t just online diaries for teenagers. Although it’s true that the youth market was the 1st to popularise this technology, more and more businesses have got onto to the value of blogs as active content management tools. A blog can be used to post announcements, updates, articles and more.
A multitude of marketers use blogs as:
- An extra broadcast format
- A branding and relationship constructing tool
You are able to post your regular articles on a blog if you like, but there’s also a better alternative: using the blog to write on an even more face-to-face and detailed level. You are able to use your to blog to reach out to your subscribers. Offering them your personal feelings on the latest traffic tactics, or a new info product. Give them a ‘sneak’ peak into the ordinary day in the life of an internet marketer.
Anything you’d like to share with your readers, but normally don’t due to space restrictions in your newsletter, can go onto a blog. This includes any links, affiliate or otherwise, to which you’d like to direct traffic.
As a matter of fact, applying your personal opinions is a capital way to get others interested in seeing your internet site just by learning what you are writing in your blog. Contrary to most business oriented sites, blogs allow for personality. And people like associating with other people, even if it’s for the most part anonymous through the internet.
Once again, you need to capture the interest of your blog reviewers in such a manner that they want to see what else it’s you’re doing online, a la your web site. Whether they’re upset about what you penned, or genuinely excited by it, both types of folks will take a chance and travel on over to your main site, or wherever it’s you are re-directing them.
Blogs do well in the SEs, too, since they’re content heavy (although you do have to be careful about dynamic links – you can use built in link re-write functions in your blog software if you’re worried about your rankings getting punished for this). You will be able to also pair up with other business blogger’s and create your own little micro-net for traffic exchange.
If you are still unaccustomed the conception of blogs or simply don’t see how to employ one for a business intention, I recommend you visit Darren Rowse’s http://www.problogger.net/. After you research the world of blogs for a bit, you’ll notice a lot of overlap between this publishing technology and others like RSS. A majority of the obtainable blogging software has a content syndication tool (based on the RSS standard) built in. This works on the same principle as press releases: you bring out an online press release and it gets syndicated across thousands of sites in the newsfeed network. Bloggers have carried out this trick as well, but with a great deal more freedom in terms of content.
Every fresh post made to a blog can be syndicated in a flash, and it does not have to follow someone else’s publishing guidelines. Other web site owners will either add your feed to their site or they won’t. There’s no ‘hoop jumping’ or pay-for-play here.
There’s some other little “hidden weapon” tucked away to make the most of your blog. It’s a little thing called pinging. The method of pinging is one in which there’s a program that devises a “send” request to existing servers to try and drum up a reaction from them. Put differently, the program is trying to find out whether or not the servers they’re sending requests to are in reality functioning the right way and have existing sites within them.
In the first place, this was a process entirely used by search engines to index web sites on their databases. Now, tho’, you can use this same “pinging” method to let people know about your blog.
Blogs also prove especially suited to affiliate marketers. If you have thought about arranging a product review site, for instance, the blog format is perfect for product and link promotion. If you are anxious to get started after reading this, so visit the associated URLs below. You will encounter numerous first-class content management solutions, in addition to as useful ‘how tos’ and examples.