Introduction to Effective Targeted Traffic
Effective targeted traffic generation seems to be one of the hardest parts of online marketing for most website owners. Perhaps it’s the idea of having to find people to come and look at your site, or using the different platforms to encourage more traffic that scares people into inactivity. To be honest, I don’t know.
How to Get Insane Web Traffic
There are countless ways to direct targeted traffic to your site. It’s not a matter of simply advertising your website and hoping that people visit it. In order to apply the following steps successfully you should come up with a plan. A plan will help you keep track of what has been done, and what needs to be done. Unless you work the plan, nothing will change, so please keep this in mind.
Targeted Traffic Bomb 1: Search Engine Optimization
SEO is power! Optimizing your website for search engine spiders is your meal ticket to driving insane targeted traffic to your site. Since this article is about targeted traffic generation and not “a how to course on SEO” I suggest you pick up a good eBook on the topic to learn all you can.
I suggest you optimize your website for your niche with as many keywords as you care to rank for. Organic search engine traffic is free once the hits are starting to flow. You do the hard work of SEO once, build links until you rank for the keyword, and then tweak the rankings here and there if need be to keep them stable. Combined with the marketing methods below you should see a sharp increase in targeted traffic to your site.
Targeted Traffic Bomb 2: Video
Video marketing is one of the best ways to generate a large amount of targeted traffic to any website. If you are using a PC you can create your own videos in under one hour with the help of Windows Movie Maker. Mac users can do the same on iMovie.
Once your video is acceptable for publication you can upload it to the popular video hosting sites such as YouTube, Yahoo Video, Vimeo, Viddler and many more.
Effective Targeted Traffic Bomb 3: LinkedIn
LinkedIn has been, and continues to be severely underestimated by most marketers for finding targeted visitors. Many see LinkedIn as a social network for businesses. It is. But there is so much more to LinkedIn that you need to peek underneath the hood to realize its power.
Targeted Traffic Bomb 4: Launch an Adwords Campaign
There is no doubt in any Internet marketing pro’s mind that Google Adwords is one of the fastest methods to drive effective targeted traffic to a website.
The downside to using Adwords is the cost. If you don’t know anything about Adwords at all, you need to first educate yourself on the intricacies of buying PPC traffic.
Done right, PPC traffic might be all you ever need, done wrong, it will cost you an arm and a leg… and then some!
Targeted Traffic Bomb 5: Document Sharing Sites
Document sharing sites are free online directories you can use to generate targeted traffic. Used correctly they are actually even more effective than article marketing because few people have realized how powerful these directories can be.
You can use PLR content, your own unique stuff and upload it to these sites in Word, PDF, or as presentation slides. The most popular of them all are:
In the end, the results you’ll experience from the information depend on your ability to stick to a plan. The hardest part of the effective targeted traffic generation will be the actual part of doing the physical work each and every day.