Especially for the online business owners website traffic is the main way of generating revenue. Content is considered as one of the key factors that generate website traffic since Google’s Panda update. Content can increase traffic to your website even without increasing your website ranking. Therefore, focusing on creating content and regular updates of your website is one of the ways to increase website traffic in 2014.
To keep your readers and your website visitors updated on new content you may use content calendars. Various tools can be used to create content calendars. Google Docs and WordPress have editorial calendar plug-ins free tools that you can use. The editorial calendar plug-in in Google Docs can be saved in Google drive and can be accessed only by permitted personnel. The editorial calendar in WordPress can also be used to schedule your posts. A good idea is to capitalize on the major events of 2014 in your industry and to post content about them.
If you want to increase website traffic in 2014 don’t rely only on written text when you create content on your website. It is better to vary different types of content in order to attract more visitors. Infographics, images, and videos were among the most widely used in 2013 and it is most likely that this trend will continue in 2014. If you vary all these types of content on your website you’ll ensure that your website caters to every type of web visitor and you improve your chances to increase website traffic in 2014. Infographics can be used to explain complex information. Videos are useful for in depth illustrations, introductory information, or trailers. Podcasts can be useful for reviews and in depth discussions. You need to assure that you create content for all stages of customers in the buying cycle. You can add authority and credibility to your content by mentioning influencers in your industry. Also use long tail keywords.
You also need to track and analyze the results and the effectiveness of your marketing efforts by using analytics tools. This kind of tools generates reports that can help you choose the best marketing strategies. Google analytics and Hootsuite are just a few examples of analytics tools available.
SEO strategies and techniques are among the best ways to achieve increased traffic results. The content on your website should include well researched keywords. It is important to have interesting content for your readers while in the same time it’s as important to help your readers find the content by using keywords which will make your web pages ranking high in the search results. Use Google Keyword Planner and search for what keywords are relevant for your content. Choose from that list those keywords that have less competition. You need to use keywords with low competition that are searched at least 60-90 times a month. Keep the keyword density in your content at an optimal rate of 2-4%. Some other tools that you can use for SEO optimization of your website pages are SEO Content Helper and WordPress SEO by Yoast.
You can also use online marketing services to help you increase the website traffic. There are many professional and qualified marketing companies that offer expertise in link building, SEO, and online revenue optimization. These marketing companies can help your online business to improve its search ranking on Google, increase website traffic, increase the conversion rate and generate more profit. Your company’s website should be easy to find with a simple search on Yahoo, Bing, Google and other search engines.
The internet marketing companies can help you boost the number of unique visitors on your website by maximizing your website’s design and improving its SEO. Link building, on-page optimization, keyword research, copywriting and other kind of services would improve your website’s usability and profitability. Choose online marketing companies that have good reputation, provide a wide variety of optimization services and have responsive customer service.
Pay per click advertising on search engines, contextual search advertising, affiliate marketing, and banner advertising on websites related with your field are other ways to increase your website traffic and revenue. They are mostly to continue to be used widely in 2014 too.