How To Check Backlinks For Free

Table of Content

Why Are Backlinks Important?

Backlinks are important because they are one of the main factors that search engines use to rank websites. A backlink is a link from one website to another, and it is considered a vote of confidence for the linked-to website. The more high-quality backlinks a website has, the more trustworthy it is considered by search engines, and the higher it will rank in search results.

In addition to improving a website’s search engine ranking, backlinks can also drive traffic to a website. If a website has a lot of backlinks from high-quality, authoritative websites, it is more likely to attract clicks from users. This can lead to an increase in traffic and potentially even lead to more sales or conversions for the website.

It’s worth noting that not all backlinks are created equal. Search engines use complex algorithms to evaluate the quality of backlinks and determine their value. Generally, backlinks from websites that are considered authoritative and have a high domain authority are more valuable than backlinks from low-quality or spammy websites. It’s important to focus on building high-quality backlinks from relevant, trustworthy websites rather than just trying to get as many backlinks as possible.

check backlinks for free

Focus On High-quality Backlinks

High-quality backlinks are links from other websites to your website that are considered valuable by search engines. These links are typically from websites that are authoritative and have a high domain authority. They are also usually relevant to the content of your website and come from websites with a similar audience.

There are a few factors that search engines use to evaluate the quality of a backlink:

  1. Authority of the linking website: Links from websites with a high domain authority are generally considered more valuable than links from low-authority websites.
  2. Relevance of the linking website: Links from websites that are relevant to the content of your website are more valuable than links from unrelated websites.
  3. Anchor text: The anchor text of a link is the visible text that is hyperlinked. Links with descriptive, relevant anchor text are generally considered more valuable than links with generic anchor text such as “click here” or “read more”.
  4. Nofollow status: A nofollow link is a link that has a special attribute added to it that tells search engines not to follow it. Nofollow links do not pass any link value and are generally not considered as valuable as dofollow links.

It’s worth noting that search engines are constantly updating their algorithms, so what may be considered a high-quality backlink today may not be considered as valuable in the future. It’s important to focus on building a diverse and natural-looking backlink profile rather than trying to game the system.

How Does Google Rank Websites?

Google uses a complex algorithm to rank websites in its search results. The algorithm takes into account hundreds of factors when determining the ranking of a website. Some of the main factors that Google uses to rank websites include:

  1. Relevance: Google wants to provide the most relevant and useful results to its users, so it looks at how well a website’s content matches the search query.
  2. Authority: Google looks at the quality and trustworthiness of a website when determining its ranking. This can be determined by the number and quality of backlinks pointing to the website, as well as the website’s age, content quality, and user experience.
  3. User experience: Google wants to provide a good user experience to its users, so it looks at factors such as the website’s loading speed, mobile-friendliness, and the presence of intrusive ads.
  4. Content: Google looks at the quality and relevance of a website’s content when determining its ranking. This includes factors such as the length of the content, the use of keywords, and the presence of original and valuable information.

It’s worth noting that Google’s algorithm is constantly evolving, and the factors that influence a website’s ranking may change over time. It’s important for website owners to stay up-to-date with best practices and to focus on providing high-quality content and a good user experience.

How Does Bing Rank Websites?

Like Google, Bing uses a complex algorithm to rank websites in its search results. The algorithm takes into account hundreds of factors when determining the ranking of a website. Some of the main factors that Bing uses to rank websites include:

  1. Relevance: Bing wants to provide the most relevant and useful results to its users, so it looks at how well a website’s content matches the search query.
  2. Authority: Bing looks at the quality and trustworthiness of a website when determining its ranking. This can be determined by the number and quality of backlinks pointing to the website, as well as the website’s age, content quality, and user experience.
  3. User experience: Bing wants to provide a good user experience to its users, so it looks at factors such as the website’s loading speed, mobile-friendliness, and the presence of intrusive ads.
  4. Content: Bing looks at the quality and relevance of a website’s content when determining its ranking. This includes factors such as the length of the content, the use of keywords, and the presence of original and valuable information.

It’s worth noting that Bing’s algorithm is constantly evolving, and the factors that influence a website’s ranking may change over time. It’s important for website owners to stay up-to-date with best practices and to focus on providing high-quality content and a good user experience.

Check Backlinks for Free and Find High-quality Backlinks:

  1. Create high-quality content: One of the best ways to get backlinks is to create content that is valuable, informative, and useful to your audience. If your content is good, other websites may naturally link to it as a resource for their own audience.
  2. Participate in online communities: Participating in online communities and forums related to your industry can help you build relationships and get backlinks. You can contribute valuable insights and resources, and others may link to your website as a source of information.
  3. Use social media: Social media platforms can be a great way to promote your content and get backlinks. Share your content on social media and engage with your followers to increase the chances of it being shared and linked to by others.
  4. Reach out to other websites: If you have a high-quality website and valuable content, you can reach out to other websites and ask them to link to your content. This can be especially effective if you have a relationship with the website owner or if you have something unique and valuable to offer.

It’s important to focus on building high-quality backlinks from relevant, trustworthy websites rather than just trying to get as many backlinks as possible. It’s also important to avoid using unethical tactics such as buying backlinks or participating in link schemes, as these can have a negative impact on your search engine ranking.

Get a Strong Backlink Profile

A strong backlink profile is a set of high-quality backlinks that are pointing to a website. A strong backlink profile can help improve a website’s search engine ranking and drive traffic to the website.

There are a few characteristics of a strong backlink profile:

  1. High-quality backlinks: A strong backlink profile consists of backlinks from high-quality, authoritative websites. These backlinks are generally more valuable than backlinks from low-quality or spammy websites.
  2. Diverse backlinks: A strong backlink profile has a diverse range of backlinks from different websites and industries. This can help show search engines that a website is trustworthy and has a natural link profile.
  3. Relevant backlinks: A strong backlink profile has backlinks from websites that are relevant to the content of the linked-to website. These backlinks are generally more valuable than backlinks from unrelated websites.
  4. Natural backlinks: A strong backlink profile has a natural-looking mix of backlinks, rather than an excessive number of backlinks from a small number of websites. This can help show search engines that the website has earned its backlinks rather than having them artificially created.

It’s worth noting that search engines are constantly updating their algorithms, so what may be considered a strong backlink profile today may not be considered as valuable in the future. It’s important to focus on building a diverse and natural-looking backlink profile rather than trying to game the system.

Follow of No-Follow Backlinks

Not all backlinks need to be follow links. A follow link is a link that passes link value and can be followed by search engines. These links are considered more valuable than nofollow links, which are links that have a special attribute added to them that tells search engines not to follow them.

It’s generally a good idea to have a mix of follow and nofollow links in your backlink profile. Nofollow links can still be useful for driving traffic to your website and for building relationships with other websites. However, it’s important to focus on building high-quality follow links, as these are the links that will help improve your search engine ranking.

It’s worth noting that search engines use complex algorithms to evaluate the quality of backlinks and determine their value. The follow/nofollow status of a link is just one factor that is taken into account, and it is generally not as important as the quality and relevance of the linking website. It’s important to focus on building high-quality backlinks from relevant, trustworthy websites rather than just trying to get as many follow links as possible.

Get Rid of Low-quality Backlinks

Check backlinks for free, then take a few steps to delete low-quality backlinks:

  1. Identify the low-quality backlinks: The first step is to identify which backlinks are low quality. You can use a tool like Ahrefs or SEMrush to see a list of your website’s backlinks and evaluate their quality. Look for backlinks from spammy or low-quality websites, or backlinks with irrelevant anchor text.
  2. Disavow the low-quality backlinks: Once you have identified the low-quality backlinks, you can use the Google Disavow tool to tell Google not to take them into account when ranking your website. To do this, you’ll need to create a text file with a list of the links you want to disavow and upload it to the Disavow tool.
  3. Reach out to the linking websites: If possible, you can try reaching out to the website owners and ask them to remove the backlinks. You may need to provide them with a reason for the request, such as the fact that the link is low quality or that it is causing your website to be penalized.

It’s worth noting that using the Disavow tool should be a last resort, as it can have unintended consequences. Check backlinks for free and carefully evaluate the quality of each backlink before deciding to disavow it. If you’re unsure about whether a backlink is low quality, it’s generally best to leave it in place.

Ways to Check Backlinks for Free

There are a few ways to check backlinks for free:

  1. Search engine operators: Search engine operators are special commands that you can use in the search bar to get more specific results. The “link:” operator is one of these operators, and it allows you to see the backlinks for a specific website. To use this operator, type “link:” followed by the URL of the website you want to check. For example: “link:www.example.com”. This will show you a list of websites that have links pointing to www.example.com.
  2. Online tools: There are many online tools that allow you to check backlinks for free, although most of them have a limited number of free searches per day. Some popular options include Ahrefs, SEMrush, and Moz. These tools provide a wealth of information about a website’s backlinks, including the number of backlinks, the referring domains, the anchor text, and the nofollow status of the links.
  3. “View source” option: The “View source” option allows you to see the HTML code of a web page and find any links that are pointing to it. To use this method, right-click on a web page and select “View page source” (the exact wording may vary depending on your browser). This will open the HTML code in a new tab or window. You can then use the “Find” function (Ctrl + F on a PC, Command + F on a Mac) to search for “href” to see all the links on the page.

This method can be useful for finding links that are not discoverable through search engines or online tools, such as links that are blocked by robots.txt or that use nofollow attributes.

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