If you’ve ever asked about what’s the most crucial key to make your business survive, that would be the customer base. But in advance, you will to generate online web traffic to your site.
Traffic is the key to generate sales and enormous amount of customers. The more traffic to your website, the more exposure that your business can get. The good thing here is that increasing traffic is not exclusive for only a few people. There are many ways that you can try to help you generate online web traffic. Read these points to equip yourself with the necessary knowledge to effectively increase your website traffic.
Advertisement is almost hands-off way to attract your audiences. With the appropriate ad, you will be able to increase your brand awareness, attract the visitors, as well as bring more exposure to your website. the paid ad strategy indeed certain capitals to start with. But you can always be great with the ROI – return of investment. Sometimes, you could start with the traffic as your sole purpose. But if you’re going for extra miles, you can also adjust your ad strategy to increase the conversions too. There are many paid ad channels offered on the internet. Consider picking one that is suitable with your preferences and budget.
Be sociable, generate online web traffic
Sooner or later, you will eventually realize the real power of social media. The reason is simple. You might have a great content to read and hope that your audiences will find it by themselves. But it won’t work this way. You need to introduce yourself to the world. Use all of your social media accounts to promote your content.
Each social media platform has its own characteristics, uniqueness, and advantages. You will want to learn about them before starting your social media marketing campaign.
Conduct various content
When we are talking about content, you don’t have to be stuck with one single form of content. You can mix it up to provide dynamicity that your readers can enjoy. You don’t have to stick with a routine 500 words blog post on a daily basis. Instead, you can mix it up with a long-form blog post, new cornerstone article, embed video content with your personal opinion, content with a bunch of visual aids like infographics, memes, etc. the thing with your readers is that they are all different. Some of them get easily bored with long text content, some of them prefer to watch the video, and some of them love the image.
Consider the hot topics
Whether you are anti-mainstream or your niche has never been on the surface, those are not the reasons to prevent you from writing a catchy headline. You can make your own trend, or at least inject some of the current trends to your topic. There is a great idea of headline writing, which gives you the freedom to express what you like to share with your audiences. Make drafts of different headlines and choose the best one before you publish your blog post.
Is your site accessible for different kinds of devices?
One of the things you should never miss with your website is to make it responsive so that every device can open it. Your audiences do not necessarily need to turn on their PC or laptop to grab some information from your website. Accessing your website through their smartphone or tablet will be more convenient for them.
How fast does your website load?
The slow loading website is a real deterrent for web visitors. If you wonder why the traffic is so low, this aspect can be the very first thing you’d like to check. If your site takes a long time to load, it is like telling your visitors to go somewhere else. Not to mention that most people won’t bother to check your website again in the future. The faster your site loads, the more possibility that it can generate online web traffic.
Check your on-page SEO
Many business owners often neglect the importance of tweaking their website’s on-page SEO. Contrary to the haters’ opinions, SEO has never died. Well, let’s think about this. Up until this moment, folks are looking for the information by using their favorite search engine. As usual, the search engine like Google would only recommend high quality websites on the first SERPs. That’s a solid proof that optimizing your on-page SEO is a pivotal practice. Tick all of the boxes which relate to your on-page SEO. Website with good on-page SEO can indeed help you to generate online web traffic.
The guest blogging is not a new thing. But it is often neglected because people think that it is not as effective as other ways. Well, most SEO experts have never blamed on SEO diversity. In fact, securing a guest post in a top rated site can help to increase your website traffic without drama. Guest blogging is sometimes reciprocal, or two-ways. You can conduct the collaboration with the other sites, or invite the other bloggers to make content in your own site. It is a great thing because not only can you help you to make the content, the guest blogging on your site can also bring new readers to your site.
Internal linking structure
It is no use if you have tons of sites linked back to you but your internal linking structure is poor. If you have been around with SEO, chances are you already know about how to conduct the internal linking. Everytime you make new content, don’t forget to get it linked with the relevant posts. If you are using wordpress, you could install a plugin which helps you to find the relevant posts in your website.
Email Marketing has long been considered as one of the top ways to increase the website traffic. It is a conventional method which we don’t see to die anytime soon. Email marketing is still a powerful tool. More and more people have pushed their emails to their mobile phone, which allows us to make the audiences broader. For many people, email is still a friendly reminder about news, updates, and other interesting content.