Aside

Email Marketing Is A Great, Inexpensive Way To Reach The People On Your List

Email marketing is a great, inexpensive way to reach the people on your list. If done correctly, this type of marketing will take your business to the next level and bring a great ROI for years to come. Here are the most important things you can do to improve your email marketing.

Get better open rates
Are your emails getting opened? Before we get there, it might be good to know if you’re even tracking your email open rates. If not, start doing so immediately. Your email marketing provider should have this information available, and you should definitely start paying attention. Once you determine your rates, you’ll probably want to improve them. There are several reasons why your emails might not be getting to the inboxes of your prospects and/or not being getting opened.

Avoid SPAM words
If your emails contain a lot of SPAMrelated words (such as free, cheap, %, work-from-home, click-here, discount, coupon, special offer, limited time), chances are slim your prospects are even getting them. SPAM filters are becoming more and more sensitive, and they can remove your email before it even gets to the inbox. Try to avoid words that might sound like SPAM, even if you think you’ll be safe this time.

Subject Lines and Sender
Once your email gets through the SPAM filters, your readers have to decide whether or not to open it. The subject line and “from” address will be big factors in leading them to make that decision. Make sure that your subject lines are intriguing, but that they don’t over promise. Consumers have been jaded by companies promising the world and not delivering. Avoid sensational subject lines that claim “800% increase in sales” or “I lost 200 pounds in 1 week.” Besides being unbelievable, these subject lines probably wouldn’t make it past the SPAM filters. Be real, be convincing, be a little mysterious.

Subject lines are only half of the equation. Be sure that the “from” field is full of useful information, too. Typically, your company name is a good way to ensure recognition and trust. Personal names work too, provided that they are recognizable. Don’t insert a name that your prospects or customers won’t recognize. Avoid using “noreply” or “systems” addresses – these are not at all personal and are less likely to be opened.

Send Relevant Content
When you send an email, make sure the content is of value to your prospects. A valuable email could contain a special offer that appeals to the buyer, useful educational content, entertainment or content that gives requested information. Emails should also be sent to current lists. And your marketing isn’t relevant to people who didn’t ask for it. Don’t use outdated lists, purchased lists or lists that aren’t yours…that is a sure-fire recipe for SPAM complaints and poor open rates.

Frequency
Sending out too many emails will make you a nuisance that ends up in the trash bin almost immediately. Waiting too long in between emails might cause your prospects to forget you, and will also land your “unrecognizable” email in the trash bin. Find a happy medium where you can stay in touch with prospects without bombarding them with daily emails. But the only way to know how often you should be sending is to ask your contacts. You may be in an industry where they want an email a day. Or maybe once a week is appropriate. Take a survey and find out what your contacts are looking for.

Make Sure Your Emails Are Interesting
Your emails should be interesting. This starts with the subject line, but it also includes the headline, design and content. It is important to be personal – think of your target audience as if they were sitting in a room with you. Be yourself, and be different. You have to differentiate yourself from the other emails sitting in that inbox. Email marketing is a good way to communicate with your list, but it isn’t always the best way to educate, entertain or sell. Including links to videos, podcasts, entertaining articles, social media campaigns, contests or surveys, however, is a great way to reinforce your message in a unique way. Don’t try to say it all in the email…use all of your resources together. Email is just a great way to get the word out. Different prospects respond to different forms of communication, so don’t be afraid to try different strategies.

Build your list with visitors from RealTrafficSource.com

View this article here:

, , , ,

26 Responses to Email Marketing Is A Great, Inexpensive Way To Reach The People On Your List

  1. Kevin Henderson November 19, 2011 at 3:58 pm #

    Major thankies for the blog article.Really looking forward to read more. Great.

  2. Lois Jordan November 19, 2011 at 4:04 pm #

    Im thankful for the post.Really looking forward to read more. Want more.

  3. Ralph Hamilton November 19, 2011 at 4:56 pm #

    Thanks so much for the post. Fantastic.

  4. Steven Gibson November 19, 2011 at 5:19 pm #

    “Say, you got a nice post.Thanks Again. Will read on…”

  5. Carlos Stevens November 19, 2011 at 6:14 pm #

    Very neat post. Much obliged.

  6. Jonathan Hunt November 19, 2011 at 7:28 pm #

    Major thanks for the article. Fantastic.

  7. Phyllis Morgan November 19, 2011 at 8:11 pm #

    Very neat article post.Really thank you! Really Cool.

  8. Catherine Brooks November 19, 2011 at 8:27 pm #

    Thank you for your blog post.Really looking forward to read more. Really Cool.

  9. Arthur Mcdonald November 19, 2011 at 9:56 pm #

    I truly appreciate this blog. Really Great.

  10. Wanda Gray November 19, 2011 at 10:10 pm #

    Very neat article post. Want more.

  11. Juan Wilson November 19, 2011 at 10:20 pm #

    Im thankful for the article post. Much obliged.

  12. Donald Cole November 19, 2011 at 10:40 pm #

    Looking forward to reading more. Great article post.Really thank you! Much obliged.

  13. Janet Adams November 19, 2011 at 11:14 pm #

    Fantastic article. Will read on…

  14. Paul Wood November 20, 2011 at 12:01 am #

    Major thanks for the post.Really thank you! Great.

  15. Samuel Garcia November 20, 2011 at 12:33 am #

    I truly appreciate this post.Really looking forward to read more. Fantastic.

  16. Wanda Coleman November 20, 2011 at 1:56 am #

    Fantastic blog post.Really looking forward to read more. Want more.

  17. Benjamin Collins November 20, 2011 at 3:20 am #

    Thank you ever so for you blog.Really thank you! Really Great.

  18. Lisa Cox November 20, 2011 at 4:30 am #

    Awesome article.Much thanks again. Cool.

  19. Margaret Edwards November 20, 2011 at 5:47 am #

    I truly appreciate this post.Really looking forward to read more. Much obliged.

  20. Joyce Wright November 20, 2011 at 6:05 am #

    Thank you for your blog.Really thank you! Really Cool.

  21. Dorothy Bailey November 20, 2011 at 6:58 am #

    Thanks again for the article.Much thanks again. Keep writing.

  22. William Price November 20, 2011 at 7:50 am #

    Thank you ever so for you article post. Really Cool.

  23. Clarence Torres November 20, 2011 at 8:04 am #

    Awesome blog. Fantastic.

  24. Marie Thomas November 20, 2011 at 8:19 am #

    “Say, you got a nice blog article.Really thank you! Really Cool.”

  25. Jack Wallace November 20, 2011 at 9:26 am #

    Im obliged for the article.Really thank you!

  26. Theresa Ross November 20, 2011 at 10:03 am #

    Thanks for the article post.Thanks Again. Really Cool.

Please Login to post a comment
CAPTCHA

*

CommentLuv badge

Powered by WordPress. Designed by WooThemes

X

Forgot Password?

Join Us

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.