Many businesses are aware that they should take social media seriously. Not a day goes by when there isn’t a video clip, interview, or article about businesses that made it big through social media traffic. But why does this work? What exactly are the benefits of social traffic?
For a quick overview, here are the five most important reasons why social traffic works:
#1 – Your business will get more targeted traffic.
One of the most important benefits of social traffic is that it is highly targeted. It’s easy to filter users based on location, profession, age, and interests. If you know your target customers well, connecting with them directly via Facebook or Twitter is much easier than hoping that “the right people” will drop by your website. As soon as someone likes your Facebook page or follows you on Twitter, you can easily see if they are part of your target market or not. Then, you can send specific marketing messages directed at them.
#2 – You can build a more long term relationship with your target customers.
When someone likes your Facebook page or follows you on Twitter, they usually follow you for a very long time. This means that your target customers don’t just drop by and leave – they will always be a click away if you want to encourage them to look at your new products.
#3 – Your website will become more visible in search engine results.
Search engines like Google and Bing are starting to take social sharing more seriously when judging if a website’s content is high-quality or not. They count Facebook shares and Twitter retweets as evidence that a website should be displayed higher on their search result pages. This means that the more shares and retweets your website has, the more likely it is to appear higher in search results than your competitor’s website.
#4 – It’s easy to use social traffic for quick market research.
Need to make a quick decision about an upcoming launch? Or do you want to add more product options? One of the benefits of social traffic is that you can easily ask your Twitter and Facebook followers about their opinion on your latest offers – before you spend a lot of time and energy making and planning them. With a big enough follower base, you can get real-time results and make an informed decision in minutes.
#5 – Social traffic makes it easier for your product, service, or website to “go viral”.
Your customers also use Twitter and Facebook to connect with their closest friends. Odds are, they share similar interests. If one of your followers shares your content on his Twitter profile or Facebook timeline, it’s probably because he thinks that his own followers will appreciate your content. This is how things “go viral” on the web – one person shares something to like-minded people, and they share it with their own friends, and so on. It’s digital word-of-mouth, also knowned as social traffic. Also, because it only takes a click to share something on Facebook or Twitter, most of your social media followers won’t hesitate to share your content, especially if it’s attention-grabbing and engaging.
Now that you know the benefits of social traffic, it’s time to use it to make your business more popular and more profitable. This is the part where we can help. If you want to learn more about how social traffic can help you grow your business, click here to contact us. To start as soon as possible, you can also purchase one of our social media traffic packages here.